All marketing is personal. So, the more marketers know about current customers and potential prospects, the better. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.
Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements.
Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar.
Data Sets
Claritas Identity Graph
The Claritas Identity Graph reaches nearly 100% of US consumer households and ties together over 5 billion data points monthly to produce the highest-def portrait of each customer and prospect….
- ID Graph |
- Premium
ConneXions Consumer Segments
Designed for the technology and telecommunications industry, ConneXions helps you know more about the technology behaviors of today’s connected consumers and predict adoption rates for all major…
- Consumer Segments |
- Premium
CultureCode Consumer Segments
Gain insights with CultureCode into over 130 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preferences and more.
- Consumer Segments |
- Premium
P$YCLE Premier Consumer Segments
Built for the financial industry, P$YCLE Premier provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and…
- Consumer Segments |
- Premium
PRIZM Consumer Segments
The industry’s most widely adopted segmentation solution, PRIZM Premier, provides rich insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping…
- Consumer Segments |
- Premium
