Founded in 2007 and based in Atlanta, AnalyticsIQ is vastly made up of data scientists, analysts, researchers, and cognitive psychologists with over 100 years of collective analytical experience. AnalyticsIQ is the first data company to consistently blend cognitive psychology with data science to understand the heart of individuals and their motivations both as a consumer and as a professional.

AnalyticsIQ is a data-driven company specializing in delivering high-quality consumer and business data to fuel marketing and predictive analytics. They offer solutions like PeopleCore, a comprehensive consumer database with over 1,500 attributes, providing insights into demographics, psychological drivers, and purchasing behavior. Additionally, BusinessCore focuses on identifying professionals and businesses to help predict product and pricing strategies. AnalyticsIQ’s unique approach combines cognitive psychology and data science to create people-based identifiers, enabling businesses to personalize customer experiences across industries like healthcare, finance, and media