Data Details
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Data Overview
Affinity Solutions’ Consumer Purchase Insights, Syndicated on SCUBA contains over 9 billion annual credit and debit card transactions from over 140MM cards. Transactions span over 4,200+ merchant brands, online and offline channels, and all 50 states to accurately reflect U.S. consumer spend.
The Affinity Purchase Graph enables meaningful and powerful insights to support smarter and more effective planning, activation, and measurement. By providing access to the anonymized buying behaviors of consumers across brands, categories, merchants, geographies, and demographics, the Affinity Purchase Graph allows users to uncover and determine the top purchase signals, providing the valuable insights users need to predict future behavior Access the Affinity Purchase Graph via a set of standard query templates.
Query debit and credit card transactions for anonymized individuals and households Match first- and third-party data to Affinity data to generate deeper insights and to facilitate other use cases.
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About Affinity Solutions
Accurate consumer data allows businesses to gain a deeper and more comprehensive understanding of consumers. Experian’s audience solutions use consumer insights to help you discover valuable information about consumers, build targeted audiences, and activate audience segments across channels to engage with prospects and customers.
We can help you gather consumer insights to deliver more personalized marketing messages to your audience to boost engagement and make meaningful impressions. Our notable history with data allows us to provide you with attribute-rich consumer insights to identify new target audiences and distribute audience segments on your preferred activation platforms.
Security & Matching
Scuba Cleanroom Compatible:
Yes
Geo-locked:
Yes
Row Level Access:
Yes
