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ConneXions Consumer Segments

Data Overview

Designed for the technology and telecommunications industry, ConneXions helps you know more about the technology behaviors of today’s connected consumers and predict adoption rates for all major tech categories including smart tech.

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All marketing is personal. So, the more marketers know about current customers and potential prospects, the better. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.

Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements.

Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar.

Data Characteristics

Category:

Timeframe:

Refreshes:

Markets:

US

Security & Matching

Scuba Cleanroom Compatible:

  Yes

Matchable:

  Yes

Geo-locked:

  Yes

Row Level Access:

  Yes